How to Use Article Marketing to Increase Web Site Traffic
Wikipedia describes article marketing as” a type of advertising in which businesses write short articles related to their respective industry.” The businesses then make the articles available for distribution and publication. The articles usually contain a bio of the author or business and contact information. In the online world these articles are submitted to article directories. I will list a few of the directories at the end of this post so you will have an idea on where to submit. If the articles are well written and provide relevant information they will lend credibility to the person or business and will increase traffic to your web site.
Article marketing is a low cost or free type of advertising and many people have written hundreds or thousands of articles and submitted them to directories. Wikipedia states that one article writer has written 12,900 articles. Every time you submit an article to a directory you are creating a back link to your blog or website and if you have people subscribing to your RSS feed that number of back links improves greatly.
Article marketing has become very popular as a Web 2.0 method for generating traffic but it is believed that because of this popularity the quality of article content has suffered. This is due to people just writing articles of low quality to obtain backlinks. Also many people are inserting keywords in their articles to optimize SEO which in turn increases their page rank but could lead to substandard articles. Many times articles are duplicated or copied to more than one website which in turn also decreases the quality of the article. If you use article marketing as a way to increase traffic to your website please write relevant and quality articles not just some kind of junk loaded down with your keywords. Below are links to some of the top article directories:
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