Google Has Dropped Page Rank
If you are one of the many webmasters that check your page rank in Google Webmaster Tools constantly, you may be in for a big surprise. Recently, Google has made a decision to drop the PageRank data from Webmaster Tools. On the Google Webmaster site an employee has been quoted as saying “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”
Whether this statement is true or not, what are the implications? For people like me when I started out in internet marketing I would check Google pagerank constantly on my sites and the sites I wanted backlinks from. It was my understanding that I needed only backlinks from sites with a PR3 or above, anything lower was not good. So I also assumed that if one of my sites was below PR3 that no one would bother checking it out. Soon I found out though that Google was only doing PR updates a couple of times a year. So for six months or so it wasn’t something I could control. I realized that good and revelant content was more of a factor in increasing traffic than page rank. And I started backlinking from websites that provided the same.
One type of person this will probably be important to would be the gurus that are selling the How to Increase Pagerank courses and eBooks. This will probably put a big dent in their How to Increase Page Rank business as Google has admitted it doesn’t matter.
Also noted though it seems that pagerank is still included in the Google toolbar so if you are one of those people that check Google pagerank then you still have an outlet for your entertainment.
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One Response to “Google Has Dropped Page Rank”
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The question is if it truly doesn’t matter or if google just won’t show it publicly anymore. Also, if PageRank won’t show in the webmaster tools, would it still show up in the browser plugins?
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