Using Microblogging to Increase Web Site Traffic

Posted on October 14, 2009
Filed Under Increasing Web Traffic, Social Media, Web 2.0

Do you spend all day on Twitter and have nothing to show for it? Twitter can be a time consuming as well as time wasting activity especially when all you are doing is telling someone where you are going or what you are doing. Did you realize that when you are tweeting someone you are actually blogging or in the sense of the word microblogging. Why not use microblogging platforms just like you use a regular blog to highlight a product or service?

Wikipedia describes microblogging as “a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user.” Kind of sounds like a blog doesn’t it? After all our blogs have photos, audio clips, and text. They are published to viewers of our blog and we can restrict who we want to see them.

The advantage of microblog platforms such as Twitter is we don’t have to work with code or widgets, headers, and other such stuff that takes away time from our busy days. We can just log in and tweet away @ 140 characters per tweet. But we really need to get back to the subject of this post and it is using microblogging to increase website traffic. Basically, we are looking at how we can use Twitter to drive traffic to our regular blogs and sites.

One way to increase your web site traffic through microblogging and twitter in particular is the quite simple way of adding a link in the tweet back to your website. You basically use the tweet to create a headline then at the end put the link. When doing this all your followers that are interested in the headline just click and they go to your site. I would recommend that you use a shortening service such as Bit.ly  so you can optimize the 140 characters you have available. Twitter will shorten your link for you but Bit.ly has the advantage of shortening it more, plus it tracks how many people actually click on the link.

Another way to increase your website traffic using Twitter is utilizing the WP-Twitter Plug In. This plug in will create and broadcast a tweet every time you update or make a new post to your blog. It is very easy to install and saves you from manually going to twitter and typing in the title of your post and link. And to make your life easier you can go to social media sites such as Facebook and Friendster and use their twitter applications to have your tweets post on your front page. With those tools now all you have to do is post on your blog which in turn sends out a tweet, which in turn hits your Facebook, Friendster or other social sites automatically. If you have thousands of users on those sites they will now see what you are posting and can click on the link.

If this all sounds exciting and you want the website traffic, it all comes down to using the tools and having the followers. You may have your ways of getting your followers but remember the more followers you have the more traffic that is possible to your blog or website. I use a very inexpensive set of tools called Twitter Traffic Machine  to build my list of followers. These followers are not just a bunch of people not interested in what I’m saying but free web site traffic that is also targeted website traffic. If you are interested, just click on the link in the previous sentence.

One difference between just microblogging and regular blogging is the ability in regular blogging to monetize your website. You can put ads on your blog and make money or even earn a good living doing it. If you are just using twitter and don’t have a blog you now have a chance to monetize your tweets. To learn more about it CLICK HERE NOW.

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